Release Rollout Playbook – Single / Project Strategy

top guessing your release plan.
This service gives you a written rollout strategy for a single or project—so you know what to post, when to post, and how to move before, during, and after release.

This is strategy only. No posting for you, just the game plan.

WHAT’S INCLUDED

• Intake + project review

  • We look at your song, project, brand, and current platforms.

• 30-day rollout plan (for a single) or 6–8 week plan (for a project):

  • Pre-release: teasers, announcement posts, cover reveal, pre-save ideas

  • Release week: content schedule, live ideas, stream-driving posts

  • Post-release: recap content, clips, and ways to stretch the record

• Content map

  • Ideas for Reels/Shorts/TikToks

  • Story/post ideas

  • Suggested captions angles / hooks

• Platform priorities

  • Where to focus: IG, TikTok, YouTube, email, etc. based on what you have now

• Basic promo & budget suggestions

  • Simple ad structure or organic push ideas based on your level

Delivered as a PDF or shared doc you can follow and check off.

WHAT WE NEED FROM YOU

• Link to the song or project

• Your main socials

• Any important dates (event, release day, etc.)

• Budget range (even if it’s “no ads yet”)

• Your main goals (streams, visibility, show bookings, sales, etc.)

WHAT THIS SERVICE DOES NOT INCLUDE

• ❌ We do not post or manage your socials

• ❌ No guarantee of placements, streams, or sales

• ❌ No full graphic/video design – this is the plan, not the production

• ❌ No multiple projects at once – 1 rollout per Playbook

If you want ongoing execution, that becomes retainer/management, not this product.

TIMELINE

• Strategy delivered within 5–7 business days after intake

• Includes 1 round of adjustments to the plan (not a full rewrite)