Brand Development for Artists & Businesses

RAND DEVELOPMENT (ARTIST & BUSINESS)

Serious brand work for serious people.
This is a full Brand Development package for artists and small businesses who want to move like a real brand—not a random page posting at random times.

You’re not buying a logo. You’re buying clarity, direction, and a blueprint that everything else can plug into.

Current rate: $350 (intro rate)
Regular rate: $1,000

WHAT THIS SERVICE DOES INCLUDE

You will receive a structured Brand Development package that covers:

1. Brand Discovery & Audit

• Review of your current online presence (Instagram, website if applicable, major profiles)

• Identification of what’s working, what’s confusing, and what’s missing

• A short written summary of your current brand position

2. Brand Identity & Positioning

• A clear one-sentence brand statement (who you are + what you do + for who)

• 3–5 brand pillars (themes your brand stands on)

• Ideal audience breakdown (who we’re actually talking to and targeting)

• Clarity around your lane so you stop trying to be everything to everyone

3. Visual Direction

• Moodboard / visual direction based on your sound, story, and goals

• Suggested color direction and font direction

• Notes on cover art / social media style so your visuals feel consistent

• A reference your designers or in-house team can work from

4. Offer & Focus

• Clarification of what you are actually offering (music, products, services, or a mix)

• Suggested framing for your offer(s) so people understand why they should buy from you

• Priority focus: what to push first so you stop doing 20 things halfway

5. 30-Day Brand Action Plan (Light Rollout Map)

• A simple, realistic 30-day action plan for posts and moves

• Suggestions on “anchor content” (EPK, main post, pinned content, site updates, etc.)

• Designed so you can execute yourself or bring in help later

Delivery format:
All of this is delivered as a professional document (PDF, Google Doc, or similar) that you can refer back to, share with your team, and build from.

WHAT WE EXPECT FROM YOU (CLIENT RESPONSIBILITIES)

For this service to work, you agree to:

• Fill out the intake form fully and honestly

• Provide links to your current social profiles/website

• Share any existing logos, photos, cover art, or key assets you want considered

• Be available for one strategy / discovery call (up to 60 minutes) within the agreed window

• Give clear feedback within 3 business days of receiving drafts or questions

This is not a passive “do it all for me while I disappear” service. It’s a collaboration that requires your input so the brand actually feels like you.

WHAT THIS SERVICE DOES NOT INCLUDE

To avoid confusion, this Brand Development package does NOT include:

• No logo design or redesign (we set direction, not final logo files)

• No ongoing social media management (we are not posting for you daily)

• No full website build or redesign (we may suggest structure, not build the whole site)

• No paid ads management (Facebook/IG/TikTok ads are a separate service)

• No guarantee of sales, virality, or followers (we build the brand; you still have to execute)

• No unlimited revisions – adjustments are limited to the agreed scope and round(s) of refinement

If you need additional services beyond this scope (logo design, website build, ad campaigns, content creation, etc.), those can be quoted as separate projects under Bag Leaf Boys Inc.

HOW THE PROCESS WORKS

1. Book Your Slot

   • Complete the purchase for this service.

   • You’ll receive a confirmation and a link to your intake form.

2. Discovery & Audit

   • We review your intake, socials, and assets.

   • We identify what needs to be built, clarified, or cleaned up.

3. Strategy & Build Phase

   • We develop your brand statement, pillars, visual direction, offer focus, and 30-day action plan.

   • If included, we schedule your strategy call to walk through decisions and answer questions.

4. Delivery

   • You receive your Brand Development packet as a professional document.

   • You keep full use of the strategy and direction for your future moves.

WHO THIS IS RIGHT FOR

• Artists who are ready to move past “mixtape cover energy” and build a real brand era

• Entrepreneurs and small businesses who need a cohesive identity before scaling

• Creators who are tired of guessing and want structure, clarity, and direction

WHO THIS IS NOT FOR

• People who want everything done without any input or communication

• Anyone looking for a quick logo and nothing else

• People who are not ready to follow through on a plan after it’s delivered

If you’re serious about building a brand that people recognize, remember, and respect—this is the starting line. 

After you book:
Once your payment is confirmed, you’ll receive an email within 24 hours with a link to schedule your 60-minute brand strategy call and submit your intake form.