The Jacksonville Jaguars revealed a new Nike Rivalries uniform featuring the franchise’s first teal helmet and design details inspired by Duval County.
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The Jacksonville Jaguars have officially unveiled their new “Bold City” uniform for the 2026 Nike x NFL Rivalries program.
Date: August 25, 2026
Jacksonville will debut the uniform November 1 at EverBank Stadium against AFC South rival Indianapolis.
The design features a white jersey, black pants, white socks and the franchise’s first teal helmet. The helmet includes a gold face mask and a “904” marking representing Jacksonville’s area code.
Additional details include “Bold City” branding, a “Since ’95” inscription honoring the Jaguars’ first season and a cursive Jaguars wordmark inspired by the South. Names of Jacksonville neighborhoods are hidden inside the jaguar-print pattern running along the pants.
The Jaguars developed the design alongside Nike and the NFL as part of the second wave of the Rivalries program, which features teams from the AFC South and NFC North.
Matching jerseys, helmets and lifestyle apparel will become available through Fanatics beginning September 1. After its November debut, Jacksonville may continue wearing the uniform for three seasons.
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