BUSINESS / TECH Fox Entertainment Takes Stake in Holywater, Plans 200+ Vertical Micro-Dramas

Deadline/Variety report Fox Entertainment’s strategic investment in Holywater, a Ukraine-born vertical-video startup. The deal includes co-producing 200+ mobile-first series (for My Drama, TikTok, Shorts) and tying Fox IP into “microdramas,” ads, and brand partnerships—another sign that studios are chasing phone-native storytelling. Fox frames it as tech + content; Holywater brings AI-assisted production pipelines from its My Drama app. Deadline+2Variety+2
Tags: Fox Entertainment, Holywater, My Drama, Vertical Video, Creator Economy, Streaming Business